Amy Weiseman Senior Marketing Advisor
Amy is recognized for her strategic thinking, process management and
driving innovation initiatives, with over 25 years of proven success
working on packaged goods, over-the-counter, publishing and
business-to-business global brands. Her strong background in market
research, strategic marketing, and new product development has lead to
dramatic results for her clients.
Amy has held commercial marketing and market research positions at
Johnson & Johnson, IMS Health and Rodale Press where her vision for
consumer-based strategic innovation processes helped identify new
business opportunities and fill their new product pipelines.
At Johnson & Johnson (McNeil Consumer & Specialty Pharmaceuticals), she
led the OTC innovation strategy for new product and platform
identification providing an additional $400MM in validated ideas to the
pipeline for key brands such as TYLENOL, Motrin, and Imodium. In
addition, Amy played significant roles in the Nutritionals unit for the
launch of Benecol and the acquisition of Viactiv.
While at IMS Health, Amy managed a cross-functional, global team in
the development and implementation of a global launch process. In
addition, she led a multi-faceted repositioning program for the IMS
brand and the supporting global image research program, which showed
significantly improved customer perception.
While at Rodale Press—the world’s leading health and fitness
publisher, Amy developed and managed the product development process for
new strategic initiatives and book products. These efforts resulted in
nine new programs projected to generate over $200MM in incremental
sales.
Amy holds a B.A degree in sociology from Ohio Wesleyan and an MBA in
marketing and organizational change management from the Wharton School
of Business. She has received the Silver Anvil Award (from Public
Relations Society of America), presented at CPSI (Creative Problem
Solving Institute) and served on the Literacy Board of Allentown.
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