image: Tom Borger
Tom Borger
President and CEO

Tom combines a unique blend of strategy, marketing, general management, technology and Internet experience along with his entrepreneurial passion for creating new business models.

Tom Borger has started a number of businesses in the U.S. and around the globe and has a long history of successfully driving innovative sales and marketing programs from his 20+ years at J&J, GSK, P&G and a number of small entrepreneurial business ventures. He helped establish and build new international business ventures between Janssen Pharmaceuticals and Johnson & Johnson Consumer Products. He launched more than 15 new products in five different countries - and served on the Board of Directors of two international business units. He also managed a $100mm business and launched three new products in the U.S. market.

Tom also spent 6 years as VP of Global IT and Head of Global eMarketing for GlaxoSmithKline Consumer Healthcare where he focused on leveraging technology to drive sales. He drove a number of on-line initiatives including: on-line sampling, e-detailing, and viral marketing. Tom was the founder and CEO of OmniChoice—an Internet based solutions business that sold decision support software to telecom, cable, and utility providers. He also worked as VP of Sales and Marketing for Intermedia—an Internet agency focused on delivering web-based solutions that allowed pharmaceutical brands to drive their business through better management of their key customers. At Qwest Internet Solutions, he led the Strategic Consultant Practice charged with defining interactive strategies and building custom Internet applications for businesses—primarily life sciences, consumer packaged goods and financial services companies.

Tom holds a B.A. degree in Economics from Duke University and he earned his MBA in Entrepreneurial Management/Marketing from the Wharton School of Business. He is an Adjunct Professor teaching at Wharton’s Small Business Development Center (First Steps to Starting a New Business) and at Villanova’s School of Business (Entrepreneurial Marketing). Tom also provides Executive Coaching to a number of clients.

image: Evan grove
Evan Grove
Client Services Director

Evan leads Omega’s qualitative research initiatives and assists clients in the areas of market research, brand positioning, and strategy development. Evan continues to deliver profound results to Omega’s diverse client base with a keen sense for engaging customers and bringing forth new insights. Additionally, Evan oversees Omega’s project management function and acts as a client liaison and partner.

Spearheading several programs in Omega’s product development spectrum, Evan has helped develop new client offerings in social media monitoring, online research capabilities, and innovation training and development.

Evan has experience working with clients in a range of therapeutic areas, including ADHD, Hepatitis C, Diabetes, Ulcerative Proctitis, GERD, Chronic Kidney Disease, and others. Collaborating with Omega’s parent company (Bravo Group, A Public Advocacy Firm), Evan has also delivered a variety of strategic research projects to inform public affairs initiatives for clients in the pharmaceutical and energy industries.

Evan holds a B.S. degree in Marketing from Pennsylvania State University, where he earned high distinction and honors from the Schreyer’s Honors College.

image:Amy Weiseman
Amy Weiseman
Senior Marketing Advisor

Amy is recognized for her strategic thinking, process management and driving innovation initiatives, with over 25 years of proven success working on packaged goods, over-the-counter, publishing and business-to-business global brands. Her strong background in market research, strategic marketing, and new product development has lead to dramatic results for her clients.

Amy has held commercial marketing and market research positions at Johnson & Johnson, IMS Health and Rodale Press where her vision for consumer-based strategic innovation processes helped identify new business opportunities and fill their new product pipelines.

At Johnson & Johnson (McNeil Consumer & Specialty Pharmaceuticals), she led the OTC innovation strategy for new product and platform identification providing an additional $400MM in validated ideas to the pipeline for key brands such as TYLENOL, Motrin, and Imodium. In addition, Amy played significant roles in the Nutritionals unit for the launch of Benecol and the acquisition of Viactiv.

While at IMS Health, Amy managed a cross-functional, global team in the development and implementation of a global launch process. In addition, she led a multi-faceted repositioning program for the IMS brand and the supporting global image research program, which showed significantly improved customer perception.

While at Rodale Press—the world’s leading health and fitness publisher, Amy developed and managed the product development process for new strategic initiatives and book products. These efforts resulted in nine new programs projected to generate over $200MM in incremental sales.

Amy holds a B.A degree in sociology from Ohio Wesleyan and an MBA in marketing and organizational change management from the Wharton School of Business. She has received the Silver Anvil Award (from Public Relations Society of America), presented at CPSI (Creative Problem Solving Institute) and served on the Literacy Board of Allentown.

image: Ann Davis
Ann Davis
Senior Research Advisor


Ann Davis has more than 30 years of consumer and professional marketing experience. She has held marketing research management positions at Johnson & Johnson, Lotus Development Corporation and The Gillette Company. Additionally, Ann has provided strategic market research services as an “external” arm to corporate market research departments.

Ann has significant expertise in marketing strategy, market research design, and quantitative analysis for both established brands and new products. Throughout her career, she has done extensive work providing brand equity assessments, expansion and repositioning opportunities, and exploring market gaps based on emerging trends and new innovations.

Over her career, Ann has provided market research guidance in a broad range of industries, including prescription and non-prescription pharmaceuticals, food and beverages, nutritional supplements, computer software and e-commerce, and health & beauty aids.

Ann holds an MBA in Marketing from Boston University, and Bachelor Degrees in Marketing and Psychology from The Wharton School / University of Pennsylvania.

image:Jean-Marc Choukroun
Jean-Marc Choukroun, PhD
Senior Strategy Advisor

Jean-Marc has extensive experience in professional consulting, executive and management development, and graduate business education in the United States and abroad. He assists clients in the areas of strategic management, business planning, organizational change, financial analysis, and project planning and implementation.

Between 1981 and 1991, Dr. Choukroun was on the faculty of the Wharton School at the University of Pennsylvania, and currently lectures in the Organizational Dynamics Program at the University of Pennsylvania.

He is a graduate engineer from the Ecole Polytechnique of Paris, France and holds PhD, M.A. and M.C.P. degrees from the University of Pennsylvania.