Omega’s research methods include one-on-one interviews, group conversations, direct observation, and CoConnex* Sessions. All of our unique Voice of the Customer tools yield a more in-depth and accurate understanding of your customers. You gain the knowledge and language of the marketplace so that you can shape your creative communications and communication to key constituencies. What is a CoConnex Session? Some call it getting the answers without asking questions. CoConnex* stands for Collaborative Connection. One of Omega’s most dynamic research services, it produces a substantially deeper understanding of your customers than traditional focus groups. Omega uses only the language of participants—giving you an authentic depiction of the marketplace. Instead of being behind glass, you actually witness the conversation and are immersed in all aspects of the participants’ experience. At the end of the session you have a chance to directly engage with the participants. You and your team leave with tangible knowledge about the marketplace and the specific language to use and avoid. *CoConnex is a registered service mark of Omega Group LLC.   A solid foundation represents the underpinnings of every successful strategy. Building on our qualitative research, we help you to create a competitively differentiating brand positioning—one that insulates and distinguishes your brand and deeply resonates with the marketplace. Omega’s comprehensive Brand Positioning models include: The Value Proposition®, Fundamental Strategy®, and Brand Architecture. Each of these tools enables your organization to more clearly articulate the future strategies, tactics, goals and objectives to ensure the success of your brand portfolio.