Physician Scope SM

Omega Group has developed a comprehensive offering for pharmaceutical companies – Physician Scope, to improve the connection between physicians and patients, and strengthen the interaction of sales reps with physicians.

With physicians as the focal point, this program monitors the entire scope of their interactions and relationships including patients’ visits as well as sales representatives’ meetings. Ultimately, by understanding these critical touchpoints, pharmaceutical companies are better positioned to help physicians deliver better patient outcomes.
 
Key Benefits: Physicians and Patients

• View the actual visit between patients and physicians (by specialty) in order to understand the specific language (spoken and unspoken) that the physician and patient use.
• Gain insight from both the patient’s and the physician’s perspective and be able to identify disconnects between the parties.
• Learn whether the patient discusses any information that was a part of a Direct-to-consumer campaign.


Key Benefits: Physicians and Sales Representatives

• Enables you to see whether the message that is delivered to the physician gets played back (or is in any way altered) when that same physician is talking to the patient.
• Creates a “closed loop” view of the sales representative’s message to the physician and then the physician’s message to the patient.
• Determine the best way to deliver meaningful messages to the physicians.
• Tremendous real-time sales training tool.
Research Technique:
Patient / Physician Dialogue SM


Proprietary approach to observe patient/physician interactions during an actual visit, capturing vital dynamics of the encounter.

• Observe patterns of communication, tone of the dialogue, and specific language used during an actual office visit.
• Identify key triggers, unmet needs, and opportunities to enhance the conversation.
• Enable more effective communication between physicians and their patients.
Omega's real-time access to the Voice of the Customer
allows clients to engage customers anytime to...

• Constantly monitor the pulse of the marketplace
• Identify actionable insights around new opportunities
• Collaborate on new ideas, products and services
• Revisit the evolving experience with and relationship between brand and customer
• Position brand for success in a changing environment
• Discover deeply felt emotional connections to products and services
• Anticipate and manage public relations opportunities

Influence customers’ relationships with brands and companies.
Omega's highly experienced professionals conduct thousands of in-depth explorations.

• Profound "on-the-court" insights by probing for pivotal experiences and vital clues

• Disconnects and gaps between internal beliefs and marketplace realities

• Opportunities to create new value
Research Technique:
CoConnex SM

Interactive sessions, bringing clients face-to-face with their consumers, for an intense, fast-paced learning process.

Omega’s proprietary approach for discovering the answers without asking questions, this dynamic research service uses only the language of participants, creates an authentic depiction of the marketplace, and produces a substantially deeper understanding of customers than traditional focus groups can provide.
Research Technique:
Group Conversations

Dyads, triads, and mini-groups add a critical social and relational dynamic.
Research Technique:
One-on-One Interviews

In-depth conversations grant incomparable depth of understanding by probing relevant experiences and meaning.
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Research Technique:
Ethnographic Studies

Observing consumers, patients, or professionals in their daily environment.
Proprietary Tool:
Creative Imagery

• Tarot cards evoke metaphor that brings forth a frame of reference free of the normal conditioning of communication
• Participants tell a rich story about themselves, their experiences, and their preferences, granting a deeper knowledge of their mindset.

Proprietary Tool:
Inquiry Guides

Territories of conversation explored during the inquiry process.

Example categories covered during a Physician Inquiry include:
• Your Role
• You as a Professional
• Interactions
• Treating Patients
• Decision-Making
Proprietary Tool:
Visualizations

Exercises for discovering profound insights by revealing the heart and mind of customers