A common thread that runs through all of Omega’s work is the ability to gain a superior understanding of consumers. Omega discovered profound insights from thousands of consumers across hundreds of companies over the 28 year history of the company. Notable consumer segments where Omega has developed profound insights include: Automotive, Airline, Food & Beverage, Energy, Gaming, Over-the-Counter Switch Products, Retail, Personal Care Products, Telecommunications, and others. Omega believes that successful strategies must be grounded in the voice of the customer. Omega has created access to consumer groups via online communities, empowering clients to obtain crucial feedback on their products and brands in real time.
Growing the Playtex® Brand
Support Banana Boat’s long-term growth by competitively differentiating the brand

The Challenge
• Support Banana Boat’s long-term growth by competitively differentiating the brand.

The Approach
Strategy – Distinguishing the Brand
• Partnering with the client team, Omega created a unique Value Proposition®, Brand Architecture, and Customer Promise to strategically position the brand.

Research – Marketplace Exploration
• Conducted in-person and telephone inquiries with men and women in five domestic markets.

The Results
• Discovered the importance of consumers’ “relationship with sun.”
• Launched the “Celebrate the Sun” campaign which drove significant incremental sales.
• Developed new product line extensions with skin moisturizers and sun protection products based on Omega’s consumer insights.
PPL Electric Utilities: Public Affairs Campaign
Develop a robust communications plan to determine the most effective approach to address an impending rate cap removal on electricity generation in Pennsylvania

The Challenge
• Develop a robust communications plan to determine the most effective approach to address an impending rate cap removal on electricity generation in Pennsylvania.

The Approach
Strategy – Create Value
• Developed a customer intimacy framework for the electric utilities industry.

Research – Marketplace Exploration
• Omega conducted a series of CoConnexSM Sessions with residential and commercial consumers in three Pennsylvania markets.

The Results
• Created resonating message platforms used in television, radio, print and PR media campaign.
• Rapidly developed compelling television ad spots (in conjunction with the agency of record) to educate and inform customers about the benefits of competition.
Dunkin’ Donuts®: Brand Landscape
Develop a profound understanding of the ways in which the marketplace engages with the Dunkin’ Donuts brand

The Challenge
• Develop a profound understanding of the ways in which the marketplace engages with the Dunkin’ Donuts brand.

The Approach
• Conducted in-depth Marketplace Exploration with Dunkin’ Donuts customers in highly developed, developing, underdeveloped, and “white space” markets.

The Results
• Insights directly led to the development of Dunkin’ Donuts’ successful “Bring Yourself Back” and “America Runs on Dunkin’” campaigns.