Financial services companies choose Omega to shape their corporate strategy. Omega has collaborated with executive teams to set new visions and missions as well as create cultural change. Omega helped major players to distinguish their products in competitive environments and find out which of their products and services matter the most to consumers.
American Express: The ONE Card
Determine the opportunities for American Express to innovate its products, services, and offerings

The Challenge
• Determine the opportunities for American Express to innovate its products, services, and offerings.

The Approach
• Working with AMEX’s top executives, Omega identified internal cultural factors, approval processes, and outdated perspectives that inhibited open thinking.

The Results
• Identified entrepreneurial and immigrant consumers as a critical opportunity for expansion.
• Conceptualized the “ONE” card, ultimately leading to a successful and timely launch, achieving outstanding financial success in the first two years.
• ONE Card was identified as one of the top launches of the year by AdWeek.